The page must include the following tag so that Google (and other podcast readers) can link them together: This is obviously the purpose of this content, to get people talking about you outside of your website, from “audio” listener hubs, with the goal of getting listeners to come to you! 😉 Requirements for your page on your websiteĪs the podcast’s publisher, you must offer a page on your website talking about the podcast and its associated episodes. You will also need a page for hosting the audio file on your site. We won’t go into detail here on the necessary steps for researching keywords, expressions, and questions before writing the tags for your podcast.īut it’s the same selection process you already follow for your text-based content formats.
Make sure that your audio files are not protected by robots.txt files so that Googlebot can access them. Audio files must have one of the following extensions: aac, m4a, mp3, ogg, or wav. Google’s help center for this is particularly well detailed, but here are some rows of required tags to include: 😁 The title, description, publication date, file URL, and the length of the audio file must be included as tags in your code when publishing each episode.
Sample RSS feed in XML format, describing a podcast episode with usage tags. Googlebot must have access to this.Īs already mentioned, your podcast must contain at least one episode in order to create an RSS feed.
Here are the required RSS tags for a podcast in general: This information is used by Google to understand the content that needs your attention. The content that appears in yellow in our screen sample marks what is required in the RSS feed. To be listed in Google Podcasts, you have to provide an RSS feed in XML format describing your podcast.īut be careful, your feed has to comply with the RSS 2.0 specification and include the following tags: Sample RSS feed in XML format, describing your podcast. So, if you want to improve your podcast’s SEO, it’s good to be sure that your RSS feed meets the technical requirements for Google Podcasts. Google Podcasts is a podcast directory like any other, except that it allows you to list your show in Google’s search engine. 🤓 How to create a podcast RSS feed that is compatible with Google Podcasts That’s what we’re covering in this article. In order to host and distribute your podcast to all listening platforms, including Spotify, Deezer, Apple Podcasts, and Google Podcasts, you need to be aware of some technical requirements before creating your own podcast RSS feed.
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