This week has offered us our first real significant glimpse into the inner workings of Spotify’s new podcast and ‘Audio First’ content strategy.Įarlier this month, Spotify co-founder Daniel Ek revealed that there were nearly 40,000 tracks being uploaded to Spotify each day.Įk also said that the “number of creators that are engaging directly with Spotify’s platform continues to increase, growing to over 3.9 million” in the first three months of this year. This could all prove significant to Spotify’s business model as time moves on. Reasons that Spotify suggests for creating podcasts range from building an artist’s brand to connecting with audiences. “For those who are ready to experiment, have fun, and try out a new way to connect with fans, here’s why it’s time for you to start using Anchor.” “There’s no doubt that podcasting is expanding like crazy, and if you have a story to tell, someone out there is dying to hear it,” writes Spotify in the news post. It was one of two New York-based podcast companies (alongside Gimlet Media) acquired by Spotify in February for $343 million combined. Anchor is a free-to-use podcast creation, distribution and monetization platform that says its mission is to “democratize audio”.
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